Ten years ago, Domino’s Pizza launched their online food delivery app to the public. As a result, they saw a 28% increase in profits in the UK market.
After knowing of their success, it’s only natural to want to develop your own mobile app as well. After all, mobile app development is no longer out of reach with the help of companies like December Labs. However, such a project requires a considerable investment.
After going through the potential expenditures, you may be having second thoughts if it’s really a worthwhile venture, but that’s why you’re here. Below are ten things that prove the worth of mobile apps to your business:
- Reaches Out To Younger Demographics
In 2018, people between ages 18-34 made up around 30% of the transactions within the online shopping industry. From this data, it’s evident that most transactions online are coming from millennials, which is one reason you should reach out to younger demographics.
Considering how 96% of those ages 18-29 have smartphones in the US alone, it’s clear that the best way to approach this is by creating a mobile app since people can access it easily through their mobile devices. This is especially true if your prospects belong to this age group.
Besides, even if your products don’t cater to younger demographics, you’d still need their information if you were to streamline your business’s lead generation process.
- Streamlines Lead Generation
Lead generation refers to the process of attracting strangers and turning them into customers. Businesses usually acquire personal data from prospects before anything else. At the very least, you’ll need their phone numbers and name, or nicknames, for that matter.
The good news is that you can collect these data by simply asking them through your mobile app. Of course, you won’t only be taking from them. You’ll also have to give them something if you don’t want them to feel like they’re losing out from the relationship.
- Provides Value To Customers
Reciprocation is something you’ll have to practice if you want to be successful. Basically, it’s where you take something from someone and give it to them as well.
In your case, you’ll be collecting their data, and perhaps their money if they purchase your products, and you’ll give them something of value in return. Here’s a look at some examples of things you can do for your customers:
- Organize events with actual prizes
- Create loyalty programs
- Give discounts to your regular customers
The best part is that you can do all these things quickly with your mobile app. You can display a banner for your event, create a section where they can view their loyalty points, and likes. You can also contact your customers in case of announcements.
- Enables Communication To Users
Communication is crucial when it comes to business. If you want to update your regular customers about a new product, you need to contact them as soon as possible. If you’re planning on organizing an event, you should send them an email. However, if you create a mobile app, you won’t have to go to the trouble of doing all that.
What you need to do is simply display the announcement on the app, and all the users should be able to know what’s happening, and as a result, they can participate. You can also create a section where the users can access the following:
- Customer Support
- Suggestions
- Feedback
Having an intermediary to help them get to these places can be a lot of help. If they want to ask something, they can do so with a single click. But remember that communication and information go hand in hand in the business industry.
- Educate Your Prospects
Announcements are, without a doubt, a great way to keep your customers up-to-date, but you should also remember that not all your customers understand how your product works. As such, it would be best if you educate them first with valuable information.
For instance, if your business sells custom face masks, you can teach them about the importance of social distancing using blog posts. You can also include FAQs and Reviews on the app. That way, they’ll fully understand the importance of your products and what others think of them. Who knows, this can give people that are yet to buy your products the final push they need.
- Order Tracking
You should also take note that having a mobile app can be quite convenient for users, especially if there’s a section where they can track their order. Order tracking is a popular feature among mobile apps nowadays.
Quite literally, it’s a function that shows the current status of a package. For example, the customer would know if their package is currently being shipped or out on delivery. Either way, this will help your customers stay up-to-date with the news regarding their orders.
- Integrates To Social Media Accounts
Social media platforms are one of the best ways to reach out to people, and as luck would have it, mobile apps can integrate into social media accounts. For instance, you can make it so your users can log in using their social media accounts. That way, they can easily share events surrounding your business with their social media friends.
- Stand Out Beyond The Noise
Do your competitors have a mobile app? If so, how many of them have their own app? Most likely, there are only a few that has thought of this idea. After all, building a mobile app can be exhausting, both mentally and financially. How much does it cost to build an app? Find out from a dedicated development team.
However, that also means that if you’re successful, you’ll be one of the few businesses with a mobile app, allowing you to stand out from the rest.
- Empowers Offline Interactions
Contrary to common belief, mobile apps can actually operate without the internet. For example, some delivery apps can work even if the user has no Wi-Fi. Hence, they can order offline, and the business doesn’t have to lose sales. Additionally, delivery planning software can also be used to track and manage operations even when they are offline. In other words, even if your user base has limited access to the internet, that won’t stop them from buying from your business.
- In-App Tracking
Tracking the performance of marketing campaigns is crucial for businesses. Data such as conversion rate, leads, and visitors can help improve the performance of the campaign. Alas, analytics and tracking tools are not easy to come by.
The beauty of mobile apps is that they can easily track various metrics. For instance, it can determine the number of new users or active users, the number of transactions within the app, and such. With these insights, it’d be easier to make changes with the app or with your business.
In Conclusion
When you use your smartphone, the first thing you do is open a third-party mobile app. It can be a messaging app, food delivery app, or a fitness app. Either way, your mind is programmed to think of mobile apps as trustworthy platforms. The same goes for other people, and for that reason, if you were to build a mobile app for your business, gaining your customers’ trust will be much easier. Who knows, you can even gain new customers through this project.
