Whatever product you sell or service you offer, customer experience should be your top priority. Nowadays, you don’t need to hire a big team of specialists to analyze your business and develop ideas for better customer experience. CRM will do it for you. The number of useful and effective features of CRM is large. They aim to improve your relationship with existing customers and develop nice relationships with potential consumers.
The price of products or services is no longer the reason why customers choose one or another company. It’s all about customers experience that is created by specially developed features. Low-code is one of such features that can be found within Creatio.com platform. This is a so-called app development technology that replaced coding languages and allows businesses to create apps and improve their customers’ experience. Later in this article, we will talk about low-code in details and list other important feature of CRM in business you should test and use yourself.
What are the 5 Best CRM Features To Try?
What features should you use to keep your customers interested? The 5 features that we are going to list below personalize marketing approach and are highly suggested for trying out:
Creating and assigning tasks
In 2020, a CRM system must provide business with a feature of easy creation and assignment of tasks. All businesses require members to do tasks for customers. A smart cloud CRM system should identify the needed member and create a specific task that has to be done for a customer to satisfy his/her requirements. CRM system must create and send a detailed email to a member and provide with instructions for implementing the task.
Mobile app
A mobile app is not just an entertaining addition to your business but an irreplaceable tool that keeps customers interested. This is when a low-code platform comes in handy. Such platforms have become incredibly popular and serve as alternatives to traditional software development. Low-code platforms are featured with visual modeling options, therefore, creating apps through them is so much easier and quicker. The process of developing an app through one of such platforms turns into art available for everyone.
Social Media Integration
In order to boost positive customers experience, a modern CRM system must feature social media Integration. Social integration enables blog posts and community outreach. On average, Internet users spend 135 minutes daily on Facebook, Instagram, Twitter, Snapchat and other platforms. Every startup, as well as popular product or service, must have a social media presence which helps to engage consumers and build a long-lasting relationship.
Campaign and Sales Analytics
An effective CRM system should provide an in-depth report on every campaign, customer, prospect, task, stage, therefore, tell about the performance. It’s important for making a sales forecast based on the received data. All businesses are recommended to collect data and process it via special tools that CRM systems feature. All reports must be downloadable in Excel and PDF formats.
Automated Email Engagements
The last feature that CRM must provide to keep consumers interested is automated email engagements. Such type of emails allows businesses to never lose connection with customers. This feature helps to create personalized emails to target specific consumers with deals that they may become interested in. For this, a CRM system tracks customers’ actions and learns at what services or products they look. Emails catered to the website visitors’ needs increase the chance of them buying your products or using the services you offer.
Conclusion
Using low-code development platforms to create apps and make access to services and products easier for customers is a must. A simple and convenient way to learn about products and services, buying them and using them brings more loyal consumers. Ass the above-mentioned features of CRM aim to engage customers. All the features for a prosperous business have been created, you just have to exploit them.
