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Google is the most popular search engine in the world, with 9xx million searches per day and over 2 billion searches per day globally. This means that a high visibility on Google is crucial for your brand. When users search for products or services online, they often look for trustworthy sources before clicking through to a website. In fact, 80% of users trust websites that have a secure HTTPS connection over unencrypted sites. As such, Google has been giving priority to websites with an SSL certificate in their search results.
In this blog post you’ll learn how getting an SSL certificate can boost your Google ranking, as well as find out which other search engines also consider whether sites use an SSL certificate when indexing them.
What is an SSL Certificate?
If you want to protect users’ data on your website, an SSL certificate is crucial. It’s a security protocol for websites that ensures users’ data is encrypted when they send information to your site, as well as when they receive information from your site. An SSL certificate also verifies the identity of the website owner by issuing a digital certificate. An SSL certificate uses a Public Key Infrastructure (PKI) system, where a certificate authority verifies a business owner’s identity and issues the owner a digital certificate.
Once the certificate authority issues the certificate, the business owner then installs it on their website. The certificate contains a public key and a private key. The public key is used to encrypt data that’s exchanged between the website and users. The private key is used to decrypt data that’s sent from users to the website. When users visit your website, they can check whether you’re using an SSL certificate by looking for an “https://” at the beginning of the URL.
Why Should You Care About Google Ranking?
As mentioned above, Google gives priority to websites with SSL certificates in its search results. In fact, it has been reported that having an SSL certificate can boost your Google ranking by as much as 100 spots. For example, let’s say you run a beauty salon and have a website that ranks at position 5 for the term “hair salon” in Google. Without an SSL certificate, your page’s “Trust Rank” is moderate. So, Google includes your website in the search results. However, with an SSL certificate, your website’s “Trust Rank” is high, and Google may choose to display your website as the first result. In other words, having an SSL certificate can be very beneficial for your business because more of your website visitors will be clicking on your site. And that can drive more traffic to your site and lead to more sales.
Boosting Your Google Ranking With An SSL Certificate
As you know, Google gives priority to websites that have an SSL certificate. So, if you want to boost your Google ranking, you need to get an SSL certificate and install it on your website. Google has made it quite easy to install an SSL certificate on your website. You just need to follow these three steps:
- Get an SSL certificate: You can purchase a cheap SSL certificate from a website like CheapSSLWeb.
- Install the SSL certificate on your website: You can follow Google’s instructions on how to install an SSL certificate.
- Configure your website to use HTTPS: Once you’ve installed your SSL certificate, you need to configure your website to use HTTPs.
Which SSL Certificate you Should buy to Rank High in Google?
Well, Google has not mentioned anywhere that you need to install specific type of SSL Certificate into your website, they have only instructed to use an SSL to encrypt your website traffic and data. Mainly, SSL Certificates comes with three different types of Domain Validation, Organization Validation and Extended Validation. All three types have different purposes of use, and their users are also different. You need to identify which SSL Certificate is most suitable for your website. SSL Certificates are issued by the verified Certificate Authorities like Comodo, Sectigo, Certera, etc. These Certificate Authorities are members of CA/B forum.
There are two additional SSL types known as Wildcard SSL Certificate used to secure your unlimited number of sub-domains, and Multi-Domain SSL certificate which is used to secure multiple fully qualified domain names. Users can get the DV SSL, OV SSL, EV SSL, cheap wildcard SSL and Multi-Domain SSL Certificate from CheapSSLWeb.
Which Other Search Engines Take Into Account Whether Sites Use An SSL Certificate When Indexing Them?
As mentioned above, Google gives priority to websites with SSL certificates in its search results. However, this doesn’t mean that other search engines don’t take into account whether websites use an SSL certificate when indexing them. In fact, all search engines take this into account.
For example, if you run a business that sells products and has a website, you’re likely to want this website to appear high in search results on all major search engines, such as Google, Bing, and Yahoo. So, you need to install an SSL certificate on your website and make sure to abide by the terms of service of major search engines.
There are, however, some search engines that are stricter than others when it comes to SSL certificates. For instance, if you want your website to rank high on Google, you have to make sure it uses an SSL certificate. If you have a website that uses HTTP, but you want it to rank high on Google, you must redirect all HTTP traffic to HTTPS.
Conclusion
As you can see, there are many advantages to getting an SSL certificate. It can increase your website’s conversion rate, improve your website’s security, and boost your Google ranking. However, before you get an SSL certificate, make sure that your website supports HTTPS. If it doesn’t, you’ll have to migrate your website before you get an SSL certificate. Google gives priority to websites with an SSL certificate in its search results. In fact, you can boost your Google ranking by as much as 100 spots if you get an SSL certificate. All search engines also take this into account when indexing websites. So, if you want your website to rank high on all major search engines, you need to install an SSL certificate and make sure to abide by the terms of service of major search engines.