Implement these YouTube marketing strategies in your campaigns

by do son · Published · Updated

YouTube is getting bigger every year and it’s visible. Google wants to get more attention on YouTube and that’s why marketing still works perfectly. Let’s talk about the latest trends – how you can get more YouTube subscribers? Yes, you can buy YouTube subscribers and it may lead to a serious jump in the journey.

Create a distribution strategy

So where does this potential “Dan” live and how are you going to get him to open your channel? We can’t just rely on YouTube to show people our video. Sure, they will watch them, but as a business or a small creator, you are battling big influencers and other forms of distribution, so the competition to be seen is epic.

We know that our ideal audience is thirsty to learn and interested in self-development, so we can promote our videos on platforms that enable self-development. In our case, the following channels will be considered suitable for filling our content:

  • Facebook groups on YouTube channel development
  • Frequently Asked Questions About Making Videos on Quora
  • Reddit Forums
  • LinkedIn groups

Now, if your channel is all about recruiting, don’t expect people from the YouTube group on Facebook to care about your content, you need to distribute your content on recruiting platforms. So think of a very specific niche. This is another reason why you should have a niche channel. Otherwise, you will be promoted in new and random locations all the time and will never be able to build a community.

Content volume and research

As mentioned, you’ve hopefully chosen your channel’s niche, so now you know what you want to achieve. You know the people you need to reach your goal, and wherever they are, you can start offering content ideas to engage them.

We made this video on how to come up with themes and highly recommend watching it at some point. As part of your “what”, decide how often you will create and publish videos on an ongoing and long-term basis. Don’t go crazy, we publish three times a week, but that’s overkill for 90% of people, and without the systems and processes needed to create such a massive video, it’s a gun to the head.

We recommend 1 new video per week as a goal for most. Your themes should be consistent with these points.

Each video must:

  • Appeal to your target audience.
  • Strive to make your video better, more accurate, funnier, and more attractive
  • Have topics and titles to search and optimize social media and reach.

Creation of a production system

Now you need to create a production system. For your videos, you can use the format and style that resonates with your target viewer. We recommend that you write and edit your script before filming. Do the bulk of your work on paper. This will cut out all the nonsense, delve deeper into your content, and you will know before you waste production time whether it will work or not. It also makes editing faster. Much faster.

If you decide to shoot a video once a week, this means that you need to try to do 4 episodes at a time, 8 at a time, or maybe even 12. When we say once, we do not mean in an hour, we mean plan and research in one go, then write in one go, then create a video in one go, then edit in one go. It may take a few days or more, but it will free up all of your time for the next months.

Serial production allows you to prepare content and wait for it to be released. This kind of production stops the time requirements so as not to “eat you alive” and means you can move forward as holidays and sickness happen. Feel free to ignore this rule if you don’t want life or free time, or the constant burden of trying to catch up in production.

And that’s your main video content strategy. This is the foundation on which you will build your canal, skip a step and I fear that your house will take much longer to build, or worse, completely collapse.