Do Son AWS Nova Forge allows deep customization of Nova 2 models via open-training (pre-, mid-, post-training). This ensures reliable AI outputs aligned with enterprise operational constraints.
Alexa
Amazon unveils Alexa+, an AI-powered upgrade for Echo, Fire TV, and Kindle, evolving from voice commands to a true digital concierge.
Amazon's Q2 2025 earnings hit $167.7B as generative AI powers growth in AWS, Alexa+, and retail—Alexa+ to launch conversational ad monetization soon.
Amazon has acquired Bee AI, a startup behind an AI-powered voice wristband, signaling a deeper commitment to integrating AI into hardware and potentially enhancing Alexa and Echo devices.