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Being successful with your website is about building trust with your users. With a web full of dubious websites, you can increase your credibility with a few, easy steps.
With the risk of hacking attacks, malware, and identity theft on the internet, users are becoming more and more aware of the risk of following the links of weird-looking websites. Therefore, the domain name of a website is becoming more and more important to build a trustful website.
In this article, we take a look at some easy tips you can use to increase the credibility of your website by choosing the right domain name.
Avoid weird endings
One of the first things users look at when they consider the security of a website is the suffix at the domain name. People find domain names ending with “.com” more trustworthy than suffixes they might not know. The .com-endings have become the standard of the internet, and it’s rarer to find .edu, .org, or .gov-suffixes. So, unless you have a good reason to use an alternative suffix, use the .com-suffix or your national suffix.
Make it short and clear
Your domain name is not just used for online search engines. Every time someone is going to visit your website, they will type your domain name. Every time they will send you an email, they will type your domain name. So, make sure that it shows the professionalism you want to express with your business.
To make it easier for your users to spell, you should avoid long names and names that are difficult to spell. Keep it short, simple, and logical. Some older companies use an abbreviation of their names. It can work if your brand is so well known, that people will make the connection by themselves. But if you are starting up a business, you will make yourself a big favor by picking a simple short name. Just think how short the name of the biggest tech brands is: Apple, Google, Microsoft, Facebook, Instagram, Adobe, Intel, YouTube, Tiktok, or Twitter.
Find help online
Now we explained why you should pick a good name to increase the credibility of your website. But we should also admit that it’s pretty hard to come up with a clear, short, catchy, easy-spelling name. But luckily there’s help to find online, so you can avoid the endless brainstorming sessions.
With a service like Domainify.com you can find premium domain names that show the professionalism of your business. You can get a free consulting session and get offered domain names that are search engine optimized and easy for your customers to remember. With the name you also get a logo, you can use for your website. That logo can also be used as your Favicon, which is the tiny little icon you see on the browser tabs next to the name of the website. Domainify.com only suggests domain names they have access to, and you can have your offers adjusted for the budget of your company.