The definition of “email delivery test”, main sense, and its realization with the use of instruments
Emailing remains one of the most appealing channels of advertising goods and an effective way to communicate with customers. But when a company comes to the stage of running an email campaign, the first thing they have to involve in it is a deep focus on the email delivery test.
This article will guide you to learn and discover modern practices helping businesses close weak and regressive sides of email marketing campaigns. To test email deliverability without using tools may cost you a lot. So, it is better to reinsure yourself and implement one of the tools from the following list:
- “Mail-Tester”;
- “MX Toolbox”;
- “Mailtrap”;
- “SenderScore”;
- “Talos”;
- “Trusted Source”.
Are you ready to explore their peculiarities, advantages, and disadvantages?
How your campaign can show itself with test email deliverability
As statistic shows, the more company invests in inner email marketing systems, the more customers, sales, and results it will receive. By the investments, we mean not only financial support and purchasing premium support but it is more about controlling metrics, keeping them in a good state, enriching your campaign with additional services that can bring your company improving delivery, establishing strong customer-seller relationships, flouring of advertising, and boosing sender`s reputation in font of ESP (email service providers). All of it and even extra can be solved by implementing mail testers. This tool takes control of testing, cleansing contact lists, monitoring data, revealing spam delivery difficulties, rating, and many other functions.
Test email deliverability on a regular principle is a pivotal phase for every marketer, that is why they usually hesitate to choose the “right” tool. The latest and the most appealing to users became Folderly`s mail testing service. It is known as the safe and insightful mail-tester that provides tremendous email delivery testing/ It directly defends client data and forges detailed individual analysis for gaining strong improvement in email deliverability. Additionally, it is responsible for deep cleansing of contact lists and email content from spam, increasing the sender`s status, and it even gives you thoughtful recommendations for solving email issues according to your own situation.
The only minus of launching this tool is that it requires purchasing its subscription after a week of a free trial. But the last option is the distinguishing opportunity to decide whether this tool covers your marketing needs within emailing.
Discovering work of “MX Toolbox”
If your marketing goals include warming up and testing the work of your domain, the best practices of “MX Toolbox” can serve you and represent its best functions for email campaigns.
What are its main peculiarities? Firstly, its built-in toolbar involves a great focus on the improvement of domain health by looking up and verifying the server`s name, and DNS records. Having impressive and strong software, MX Toolbox highly recommends using its blacklist checking functions that give you an understanding and reasons for being ended in the blacklisting status. What should you know more about its capabilities and advantages?
- improvement of status and state of IP and domain;
- deep assessment of regressive behavior of email landing;
- identification of the location of the sender`s activity and mail server`s address;
- SMTP diagnosis of DNS issues;
- assessing email health via analyzing blacklists, spam, and web servers.
However, this server requires an annual subscription from you to use its functionality and sometimes users deal with difficulties stopping it.
“Mailtrap”: discover the instrument`s methods of testing
“Mailtrap” is a perfect solution for launching the testing for your mailbox avoiding interaction with your prospects during this process. This service`s strong point is in screening and checking all letters that have been sent from your mailbox.
Let`s have our keen eye on its advantages.
Strategically, this deliverability test suggests to users its high efficacy and noticeably speedy results in testing numerous inboxes at the same time. The trustworthiness and effectiveness of the Mailtrap are in the following criteria:
- high cybersecurity of data of sender and outreach;
- extensive analysis of domain and IP health;
- comprehensive assessment of email content for revealing spam;
- powerful automation;
- profound check of HRML problems;
- cooperation with a development team.
Despite the fact that this tool has really impressive toolbar, you have to take into account that if you want to extend your user`s capabilities, it is time to think about purchasing a paid trial. If not, you can easily enjoy the free version but remember that there is a limit to testing emails with the free plan.
“SenderScore”
The name of this topic of this tool speaks for itself.
Problems with the sender`s score? It is time to choose SenderScore’s extensive functions for giving the reputation breath of fresh air. It assesses the general state of whole your email engine and provides you with the following:
Profound measure system. It involves the score line (0-100) that allows getting the most precise score of the current reputation of a sender.
An accurate score of email deliverability. Different and relatively weak services show fluctuation in determining this score. So, it is better to rely on trust ones because every percent of deliverability matters for a company.
Verifying of IP location. Having your data and IP location not only protected by assessment is crucial for getting high results from a campaign.
Detailed lookup of blacklists. Being crystal from spamming and blacklisting in front of email providers is the key factor that you will be identified as a trustworthy sender.
“Talos”
This easy platform opens its functionality to every user. Money-free and convenient platform for the testing of email delivery is an outstanding opportunity for companies that don`t want to invest finances in the checking of the email deliverability process.
Everything that is required from you includes these steps: 1) put your domain (or IP) address in the row; 2) take some time to get results – score of deliverability.
Main benefits of applying this software in your e-campaign:
- marking reputation with the use of three variants: good, neutral, and poor (if a score shows neutral/poor, it is an alarm that you have to take actions to fix delivery (or other) problems)
- providing testing to many ESPs;
- profound assessing of possible blacklists.
Unfortunately, Talos doesn`t propose any suggestions for solutions to improve the rank of email deliverability as opposite to Folderly`s email spam testing tool.
“TrustedSource”
Belonging to the giant “MC Affe”, this service takes responsibility for ranking an address of a company`s site, in digital terminology, it is called URL. In the world, there are more than billiards websites, can you imagine how many of them are run by scammers and frauds? That is why it is necessary to check sometimes whether your site is safe and is not influenced by suspicious users. This tool can promise this function with high quality, but what does it have more in its stock? It includes the following:
- site analysis and its safety assessment;
- alternative site categorization;
- precise domain rate;
- authentification of DNS records and servers;
- analysis of web content.
Despite this thorough background, there are some minuses. Firstly, the official page of the service doesn`t meet trends and innovative updates. Secondly, the company`s policy includes a response time of 3 to 5 business days, so in urgent cases, you might not get a reply.
Tom Barnhart – is an outstanding and influencing copywriter and marketer. Twice per year Tom creates his webinars for copywriters and teaches them high-quality writing about email deliverability to enrich their articles and blogs with innovative instruments. He gives valuable practice in helping hundreds of patrons become experts in email marketing.
