The industrialization has reached the point where people try to automate almost every process they do every day. What can we say about it when it comes to business. However, until now, customer relationships, at least in medium and small businesses, for some reason, are very often conducted without the introduction of automation and sufficient attention to accounting. In this article, we decided to characterize effective CRM, as well as tell how the life of a company differs before and after the implementation of the system.
People love the attention to their personas. They are dissatisfied with the “cold” treatment at the bank, the lack of care inside the shops, and the long line at the clinic. Therefore, any attention to their needs they welcome and remember. A company that shows (unobtrusive!) attention to each customer becomes respected and loved by customers. Customer refers to its services, again and again, thereby increasing the company’s sales without excessive costs for product promotion. According to statistics, a satisfied customer will tell about a successful purchase by five acquaintances who, with a high degree of probability, will turn to the same company if necessary.
A company without a CRM system and a roofing company software with a CRM system can be compared to two trains. Only the first train is an old slow train, and the second is a modern one – a highly comfortable express train that reaches the final destination twice as fast. Of course, subject to a competent thinking driver.
What gives the introduction of CRM-technologies
Increase in profits
The seller has complete information about the client and sales history. The number of transactions and the speed of concluding a transaction are increasing. Easy to focus on the most profitable transactions.
Improving the accuracy of sales forecasting
Statistical information allows you to assess the likelihood of a deal and predict the speed of customers passing through the sales funnel, which allows you to effectively manage the company’s cash flows.
Increasing the likelihood of a deal
Automating the sales cycle and extending the best practices to all sales staff increases the percentage of successful transactions. Knowledge base for common customer questions and answers to them, a knowledge base on the strengths and weaknesses of competitors’ work allows even a novice seller to work effectively with a client.
Cost reduction
Automation of the sales process fieldcomplete.com allows you to automate routine operations, control processes, and management of sales staff.
Improving employee productivity
Opportunity management, scheduling, and contact management tools help you make the most of your time.
Service quality improvement
Complete information about the client allows you to more accurately identify the category of the appeal and accurately determine the necessary resource to solve the problem. Not required to switch to other support representatives during a conversation with a client.
Increasing customer satisfaction
The expectation of the client to work with a company that always provides accurate and timely information, maintains regular contact with him, always on time is ensured. and qualitatively solves service problems, treats him in a personalized way and any person in the company has complete information about interaction with him.
