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According to recent stats, about 90% of users close an app and leave a site because of their poor visual design and user experience. At the same time, 73% of top executives say they intend to increase the number of UX designers and front-end developers in their organization in the next five years to deliver more user-friendly solutions. These numbers say a lot about the importance of UX and front-end development.
Of course, UX plays an important role in determining how a customer sees your brand. If your site or app is slow and buggy, then your potential customers will think the same about your brand and product. On the other hand, if the site is fast and easy to use, then this can have a positive impact on the customer’s opinion and your ROI respectively.
As a website owner, you have to be smart about UX design. Not only is your website potentially your most powerful asset, but it also serves as a 24/7 salesperson promoting your brand day and night. So make sure that it has a proper look and feel. We’ve put together a few key points to help you create a great user experience.
#1 – Adaptability
Nowadays, the responsiveness of the site (app) is extremely important as users increasingly began to use mobile devices. When you’re done with the design of your mobile-friendly site, don’t forget to test it out with our dedicated mobile page validation tools. In case you do not have a dedicated team of front-end developers, you can always reach out to https://sumatosoft.com/ for help.
#2 – Empty Space
It is white space on the site that creates a sense of openness and freshness. This space also adds enough room for the visitor’s eye to rest and is a prime example of the innovative web design trend. Among other things, white space removes the feeling of clutter on the site and is a prerequisite for a good UX.
#3 – Page Load Time
People will quickly leave a site that takes a long time to load. As research shows, about 40% of all users will not continue browsing a site whose pages load more than 3 seconds. What’s more, customers who are not happy about the user experience are more likely to not to return to you and give preference to your competitors. Therefore, when designing your website, pay due attention to page load times.
#4 – Use Call to Action
CTA is a new trend in development that every front end development service pays special attention to. A call to action increases the chance that a user will perform a target action. Users click on attractive call-to-action buttons at least once and view the service offered. Remember that visual cues are always effective when it comes to customer acquisition.
#5 – Use Branded Colors
Color is especially important when it is necessary to make a website bright and recognizable. However, it is also important to use colors to create a brand image that users will always associate with you. Be especially mindful when creating call-to-action buttons. The right CTA buttons will help you boost conversion rates significantly.
#6 – Highlight Customer Reviews
It is a good approach to highlight reviews from customers who used your services. Testimonials build trust and are an effective way to increase website conversions. This is a kind of guarantee for users who are just going to work with you.
#7 – Think About Animation
Animated elements greatly enhance UX. They work best in conjunction with a call to action. Animations can also be used to display notifications and highlight the most important pieces of content on the page.
Make the UX Side of Your Project Work for You!
With the emergence of new web design and front-end development trends, people expect new and innovative user interfaces. This is where you can demonstrate your superiority! Create a unique UX-powerful project that your target audience will like – ensure boosted conversion rates and high revenues.