How to make an explainer video for startup?
Any startup requires investment, not only material but also moral. After all, everything starts with the main thing – the idea. The implementation of the concept is a multi-stage process. And in order for your product to be known, it needs to be prepared for release. Using modern technologies, you can create unique content with which you can explain in a simplified form all the key points that make your product unique. A video for a startup is an actual solution to the problem of presenting information about the main features of a new product. An animated video will help:
- to acquaint a potential audience of buyers with the product;
- provide instructions to help you understand the intricacies of using technology;
- offer introductory materials to company employees to reduce the time spent on explaining the main innovations;
- provide information on the directions of the company’s activities, its plans, and upcoming innovations, and much more.
Creating a startup explainer is a useful tool that, if properly designed, will greatly facilitate the task of managers and reduce advertising costs by increasing the effectiveness of audience interaction with content.
Who are Explainer Videos For
The animated video explainer contains the main information in a concise manner. In fact, these are theses that can either acquaint the audience with fundamentally new technologies and processes or give a more detailed description. In fact, there are many directions. This is due to the opportunities for the business owner, which open up through the correct compilation of the video script and selection of the format to improve user loyalty to the product and the company as a whole. This marketing tool is successfully used by:
- small and large companies and organizations;
- cryptocurrency exchanges and exchangers;
- bloggers and teachers;
- writers and creators of games, applications;
- representatives of the service sector and not only.
Correct use of available marketing tools always provides an opportunity to increase brand awareness and improve sales. It is important to thoroughly prepare the product for release to the masses.
The Explainer Video Production Process
After developing a product concept, a plan for the next steps must be carefully developed. It can be conditionally divided into several stages:
- script development;
- choice of video format;
- study and installation;
- analysis of results;
- launch and promotion.
Each stage is important in its own way. An excellent result can be expected from an introductory video only if the work was carried out taking into account all the subtleties and needs of potential customers.
It’s All About the Script
A script is the foundation of any training video. The final result largely depends on how well thought out all the subtleties and nuances to which the audience will be devoted. Those for whom the video is designed should not have any questions (at least global ones, because all the subtleties rarely fit into one material). For a positive result, it is best to entrust the work to professionals, since they know what difficulties may arise on the way of creating a video.
The Shorter the Better
A characteristic feature of the training video is brevity. This is fundamentally important because the more concise and meaningful the video is, the more interactions the customer will receive. Long videos are relevant only in some cases, for example:
- detailed teaching materials, reports, dissertations, research presentations;
- webinars for an audience of people who are interested in getting maximum information;
- submission for consideration of instructional materials, reports, and reports.
When proposing a specific product, it is best to limit yourself to basic theses. For example, identify positive subtleties and describe the opportunities that a particular product opens up. It will not hurt to acquaint the audience with the creators of the project, which will increase the level of trust and allow you to establish communication with potential clients and partners.
Use a Professional Voice
The success of the training video largely depends on sound perception. A well-defined, professional, and pleasant voice with the right speech will emphasize the efforts of the developers. In addition, professional voice acting will eliminate questions of misunderstanding, omission of trifles.
Visuals are Secondary
Viewers’ behavioral factors can be influenced by properly selected effects. For example, if you need to identify an important nuance, to focus on any opportunity that opens up to customers after purchasing the company’s products, you can make it attract attention with an effect. The presence of effects is also necessary so that the user can be distracted and have time to perceive the material. It is important that the effects are appropriate and not frequent. So the video will allow you to learn the most important points and will be as useful and effective as possible.
