Do Son An unavoidable Apple price increase is coming soon. Discover why the AI boom and soaring memory costs will make the iPhone 18 and new Macs more expensive.
Tim Cook
Apple confirms WWDC 2026 for June 8-12. Explore the debut of iOS 27, the long-awaited "Siri 2.0" chatbot, and software groundwork for the rumored iPhone Fold.
Apple’s "Big Week" starts March 2. Get ready for the M5 MacBook lineup, the budget-friendly iPhone 17e, and a rumored sub-$700 vibrant entry-level MacBook.
As Apple turns 50 on April 1, 2026, John Ternus emerges as the CEO frontrunner. Discover the 2026 roadmap: from the iPhone Fold to the AI-powered "Siri 2.0."
It’s official: Apple will use Google Gemini to power its next-gen Siri and AI features in 2026, combining Google's models with Apple's privacy.
Facing a severe sales chill, Apple has slashed Vision Pro production and shifted focus to a cheaper model. Is the spatial computing dream in danger?
Reports suggesting Tim Cook will step down as Apple CEO in early 2026 are "simply false," according to Mark Gurman. Cook is expected to remain until at least 2029.
Apple reported a record Q4 revenue of $102.47B, boosted by the iPhone 17, and promised an AI-powered Siri in 2026. China sales dipped; Services revenue surged 15.1%.
Apple commits an additional $100 billion to US industries, bringing its total investment to $600B. The move is a strategic response to new 25% tariffs on goods from India.
Apple reports strong Q2 2025 earnings with $94B in revenue. iPhone and Mac sales drove growth, and CEO Tim Cook confirmed a significant surge in AI investments.
Tim Cook is expected to remain Apple CEO for 5 more years amid a generational leadership transition. Apple faces AI and product innovation challenges as senior executives eye retirement.
Apple COO Jeff Williams will retire, with Sabih Khan succeeding him later this month. Apple's industrial design team will now report directly to Tim Cook, marking a generational shift in leadership.