Ddos 
Microsoft’s Azure AI Foundry platform currently offers over 1,900 artificial intelligence models tailored to various industries for enterprises and developers. However, it still lacks one of the most sought-after tools in the developer community—a native video generation model.
Rival platforms, such as Amazon AWS, have already introduced solutions like the Nova Reels API, enabling developers to swiftly create videos. Google, on the other hand, provides its Veo API via Google Cloud to support video generation. Microsoft, by contrast, remains reliant on OpenAI for this capability due to the absence of an in-house video generation model.
Although OpenAI has officially unveiled its Sora video generation model, it has yet to see widespread deployment. Currently, only paying subscribers of ChatGPT can access Sora for video creation. Expanding this feature to all ChatGPT users would require immense GPU resources, posing a significant technical challenge.
At the Build 2025 Developer Conference, Microsoft announced that beginning next week, it will roll out the OpenAI Sora video generation model API via the Microsoft Azure AI Foundry platform. Developers will also be able to explore Sora’s capabilities in the “video playground” section, with support for customizing video aspect ratio, resolution, and duration.
Through the Azure AI Foundry, developers can integrate the OpenAI Sora API into their applications to generate videos—such as creative storytelling or content enhancement. Since the service consumes developer tokens, end users may ultimately need to pay to access its features.
According to Microsoft, T&Pm, a subsidiary of WPP, is already leveraging Sora through the Azure OpenAI Service to enrich its workflows. The company utilizes Sora to seamlessly visualize early-stage concepts and scale key creative ideas into production.
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