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The French Competition Authority has recently imposed a €150 million fine on Apple for abusing its dominant position in targeted advertising on its devices.
In its official statement, the regulator asserted that although Apple introduced the App Tracking Transparency (ATT) framework in April 2021 under the guise of enhancing personal privacy, the mechanism in practice favored Apple’s own services, thereby undermining the interests of third-party applications.
According to the authority, the ATT framework made it significantly more complex for third-party apps on iPhones and iPads to operate effectively, while simultaneously streamlining functionality for Apple’s own applications. This disparity, the regulator noted, has had a particularly detrimental impact on smaller developers and publishers who rely heavily on in-app advertising revenue.
The fine specifically addresses Apple’s conduct between April 2021 and July 2023. Additionally, the French watchdog has mandated that Apple publish a summary of the decision on its official website for a consecutive period of seven days.
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