Do Son Google officially terminated its Privacy Sandbox initiative due to low adoption of its new ad technologies (FLoC, Topics API). The decision marks the end of Google's plan to replace third-party cookies in Chrome.
Privacy Sandbox
Google scraps plans to end third-party cookies in Chrome, leaving Privacy Sandbox sidelined and user tracking by ad networks largely unchanged.
Google announced years ago that it would gradually phase out third-party cookies to prevent direct user tracking by advertising networks