UCP

Do Son February 12, 2026

Vidhya Srinivasan, Vice President and General Manager of Ads at Google, articulated in her 2026 annual missive...

The End of the Shopping Tab: Google Unveils “Agentic Commerce” and UCP Google Agentic Commerce UCP, Universal Commerce Protocol retail partners

Do Son January 13, 2026

At the recent NRF 2026 Retail’s Big Show in New York, Google CEO Sundar Pichai unveiled the...