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To make website creation more accessible to a wider audience, Automattic has announced the addition of an AI Website Builder to its fully managed WordPress.com platform. This new feature enables users to quickly generate websites simply by describing the desired style or intended purpose of the site in natural language, with AI handling the rest of the process.
Prior to this, similar capabilities had already been introduced by services like Squarespace and Wix, allowing users to create websites without writing a single line of code, thanks to AI-driven assistance.
To begin, users need only log into their WordPress.com account and provide a brief description of their website’s purpose via the AI Website Builder’s chat interface. The system will then prompt them to select a preferred layout, typography, color scheme, and input the website’s name—thereby generating a preliminary site structure. Users can further refine the site by continuing to describe desired changes and customizations.
Free-tier users are limited to a maximum of 30 prompts for customization. However, those who subscribe to WordPress.com’s paid hosting services can enjoy unlimited prompt usage.
At present, the AI Website Builder is available exclusively through WordPress.com’s hosted services and does not extend to self-hosted WordPress installations. As such, it is ideally suited for individuals with no prior web development experience—freelancers, content creators, bloggers, and small studios or development teams operating within modest budgets—who seek a swift and effortless path to building a functional and visually appealing website.
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