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YouTube recently announced that the monthly active audience for its podcast content has surpassed one billion, underscoring its position as a pivotal platform for both creators and listeners.
Podcasts on YouTube trace back to an initiative launched in 2018, which was later integrated into YouTube Music in 2023. Leveraging YouTube’s vast audience base, this move significantly broadened the reach of podcast content, attracting an even larger listenership.
The milestone of one billion monthly active listeners attests to the success of integrating podcasts with YouTube’s ecosystem, demonstrating substantial user engagement. This consolidation has not only diversified YouTube’s content landscape but also provided Google with additional revenue streams through advertisements and subscriptions.
Moreover, an increasing number of creators and brands are now uploading video-based podcast interviews to YouTube. This approach allows audiences to engage with the content in multiple ways—whether through audio-only listening or full video viewing on smartphones, tablets, and even television screens—maximizing its accessibility and impact.
Notably, in the past year alone, users have collectively streamed over 400 million hours of podcast content via smart TVs and other living room devices. This shift has encouraged many podcast creators to embrace video production rather than solely uploading audio recordings. In response, Google has announced a revenue-sharing initiative for podcast content, further incentivizing creators and fostering a more lucrative ecosystem.
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