Do Son OpenAI is pulling the plug on ChatGPT's native checkout. Discover why the "Amazon killer" is pivoting to an ad-based discovery model after a Shopify slump.
Shopify
Google debuts Agentic Commerce and the Universal Commerce Protocol (UCP) at NRF 2026, enabling AI agents to shop and checkout across retailers natively.
Microsoft debuts Copilot Checkout at NRF 2026, allowing users to buy products from Shopify, Etsy, and more directly inside the AI chat window.
OpenAI launched Instant Checkout in ChatGPT, powered by the new Agentic Commerce Protocol (with Stripe). The feature allows users to complete purchases within the chat.