Apple Eyes OpenAI & Anthropic: Claude & ChatGPT Models May Power Next-Gen Siri
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Since 2023, Apple has been developing its own AI models to enhance the functionality offered to iPhone users—most notably, to refine the Siri digital assistant’s ability to comprehend natural language and perform complex tasks.
However, Apple’s in-house AI development appears to have faced significant hurdles. According to Bloomberg’s editor Mark Gurman, the company is currently in negotiations with leading AI firms Anthropic and OpenAI, with the aim of integrating the models behind Claude and ChatGPT to power future iterations of Siri.
Reports suggest that Apple has shelved its proprietary AI efforts in favor of leveraging Claude and ChatGPT to elevate Siri’s capabilities.
More specifically, Apple is requesting that OpenAI and Anthropic train customized versions of their AI models tailored to Apple’s specifications. These bespoke models would run on Apple’s private cloud infrastructure, ensuring that user data remains confined to Apple’s servers and is not shared with the AI providers.
The negotiations are still ongoing, and the outcome remains uncertain. Apple may ultimately adopt models from both companies or choose to rely exclusively on one. Nevertheless, both OpenAI and Anthropic currently offer industry-leading models, and the performance gap between them is relatively minimal.
Internally, the Siri overhaul initiative is now under the leadership of Mike Rockwell and Craig Federighi, following a shift in direction after CEO Tim Cook lost confidence in the original strategy. The project was initially helmed by executive John Giannandrea.
Sources familiar with the matter reveal that Apple’s evaluation of third-party models is still in its early stages. Preliminary discussions with Anthropic have encountered disagreements over financial terms, with the company reportedly seeking annual fees in the billions—fees that would increase year by year.
Such financial demands could compel Apple to pivot toward OpenAI or other alternatives, as the prospect of exorbitant licensing costs remains unpalatable. In the long run, Apple may once again attempt to develop its own models, eventually replacing third-party solutions with in-house technology.
Moreover, there appears to be widespread internal resistance to the idea of relying on external models. Following repeated setbacks in Apple’s internal AI initiatives, some team members have felt scapegoated for the slow pace of progress—while others have opted to leave the company altogether.
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