The European Union has recently introduced a new Code of Practice for General Purpose AI (GPAI), aiming to guide companies in aligning with the forthcoming AI Act. However, Meta has openly refused to sign the code, arguing that its provisions amount to “excessive interference,” potentially creating legal uncertainty and stifling technological innovation.
Joel Kaplan, Meta’s Global Head of Public Policy, issued a pointed statement asserting that “Europe is heading down the wrong path on AI.” He criticized the code for including numerous unreasonable provisions, some of which exceed the scope of the AI Act itself. Although the code is voluntary, Meta’s explicit refusal to endorse it has attracted significant attention.
According to the guidelines released by the European Commission, AI developers are required to comply with several obligations, such as refraining from training models on infringing content, respecting creators’ requests to remove their works, and regularly providing technical documentation of AI capabilities. While signing the code could offer companies legal flexibility and regulatory leniency, opting out may subject them to stricter oversight.
Thomas Regnier, spokesperson for the EU’s Digital Affairs Office, emphasized that companies not participating in the code must provide alternative “compliance measures,” or face more rigorous regulatory scrutiny. In cases of non-compliance, the AI Act empowers the EU to impose fines of up to 7% of a company’s annual global revenue.
This is not the first time Meta has voiced dissatisfaction with European AI regulations. As early as the draft stage of the AI Act, Meta criticized the legislation as overly burdensome, claiming it hampers product development, delays deployment of AI-driven technologies, and diminishes user experience in Europe by forcing companies to scale back features.
On the international front, former U.S. President Donald Trump previously denounced the EU’s AI initiative, labeling it “essentially a tech tax,” and in April exerted pressure on the bloc to abandon the proposal. Meta appears aligned with the White House’s more lenient regulatory stance, seemingly betting on the United States’ more permissive approach amid global regulatory divergence.
Nevertheless, the EU remains steadfast in its commitment to establishing a transparent and accountable AI ecosystem and continues to encourage voluntary industry participation. Whether Meta will ultimately face heightened regulatory pressure may become a pivotal point in the broader contest over the global governance of AI.
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