Do Son 
Storage device manufacturer SanDisk has recently announced a 10% price increase across all consumer products and channel partner orders, effective for new purchases placed after September 5, 2025. The adjustment will impact a range of products, including solid-state drives, USB flash drives, and memory cards.
SanDisk attributed the hike to the surging demand driven by artificial intelligence applications, data centers, and mobile devices. The company explained that it regularly conducts pricing reviews to reflect market conditions—though in practice, these reviews almost invariably result in higher prices.
SanDisk’s consumer lineup primarily consists of SSDs, USB drives, and memory cards. The company sources its flash memory chips from its former parent, Western Digital, which operates multiple NAND manufacturing facilities in Japan in partnership with Kioxia (formerly Toshiba Memory).
Given that many chipmakers have recently shifted their focus toward DDR5 memory and high-bandwidth memory (HBM) tailored for data centers, SanDisk’s justification for the increase is not entirely unfounded. Still, for end-users, the effect is simple: storage devices will now come with a steeper price tag.
In recent years, storage products have steadily climbed in cost, with essential items like SSDs and even traditional hard drives remaining stubbornly expensive. If one must identify a culprit, the explosive growth of artificial intelligence bears much of the blame, as AI-driven data centers consume enormous quantities of storage chips to handle their data needs.
It remains uncertain when this wave of price hikes will subside. For consumers in need of storage devices, it may be wise to time purchases carefully—since buying outside of promotions can now feel uncomfortably costly.
Related Posts:
- SanDisk Unveils World’s Largest SSD: The 256TB UltraQLC Drive Built for the AI Era
- Ukraine accuses Russia of Cyberattacks
- U.S. & British government blame the Russian military for the 2017 NotPetya ransomware
- Apple TV+ Price Jumps 30% to $12.99—Should You Switch to Annual or Apple One?
Support Our Threat Intelligence
If you find our CVE report and cybersecurity news helpful, consider supporting our work.
Buy Me a Coffee
PayPal
