Following Elon Musk’s acquisition of the social platform X (formerly Twitter), the company announced plans to overhaul its API usage model to prevent developers from indefinitely exploiting free access or using it to scrape platform data. As a result, companies such as miHoYo have removed all X/Twitter-based social login options, since even maintaining a basic authentication feature now requires enterprises to pay as much as $42,000 per month.
In early 2023, X/Twitter began blocking third-party clients built on its API—citing their impact on advertising revenue. By February 2023, the company terminated free API access, forcing countless third-party applications and clients to shut down, leaving users with no choice but to return to the official app.
By March 2023, the platform introduced a $100-per-month Basic API plan (later increased to $200) that allowed developers to read limited amounts of data. Businesses, however, were required to subscribe to a $42,000-per-month enterprise plan to access full API functionality. A few months later, X/Twitter launched a Professional Tier costing $5,000 per month.
In essence, developers who needed broader data access were compelled to adopt the professional plan, which provided a monthly quota of 1 million tweet reads and 300,000 tweet posts. This effectively transformed X/Twitter’s data access into a monetized gateway to user content, turning tweet retrieval into a new revenue stream.
Nevertheless, the steep pricing and rigid limitations have deterred many developers. To address this, X is now preparing to introduce a pay-as-you-go subscription model, under which charges will be calculated based on the number of tweets read, tweets posted, and other API actions performed by developers.
The new API documentation outlines the costs associated with different request types, including—but not limited to—reading tweets, posting tweets, sending direct messages, viewing trends, and accessing bookmarks. It also includes a built-in calculator to help developers estimate their projected costs in advance.
Currently, the usage-based API plan remains in closed testing, with X inviting more developers to apply for participation. The final pricing details have yet to be disclosed, as the company plans to evaluate and adjust rates after gathering feedback from test participants.