Ddos 
X—formerly known as Twitter—has announced the launch of a new experimental feature that changes how links open within posts. The adjustment aims to address a long-standing frustration among creators who have complained that posts containing external links consistently suffer from lower reach and engagement rates.
Nikita Bier, X’s Head of Product, shared details of the update on his account, explaining that the experiment will first roll out to users on the iOS platform.
As demonstrated in a short video posted by Bier, when a user taps a link, the web browser still opens—but instead of fully replacing the original post, the post itself now collapses to the bottom of the screen, remaining visible rather than being completely obscured.
We're testing a new link experience, starting on iOS — to make it easier for your followers to engage with your post while browsing links.
For creators, a common complaint is that posts with links tend to get lower reach. This is because the web browser covers the post and… pic.twitter.com/oWraLpPwji
— Nikita Bier (@nikitabier) October 19, 2025
The purpose of this design, Bier noted, is to allow users to continue viewing and interacting with the original post—liking, reposting, or replying—while simultaneously browsing the linked webpage. The goal is to reduce friction and make engagement more seamless.
Why make this change? According to Bier, the poor performance of link-based posts stems from the fact that “the in-app browser completely covers the original post, so by the time people finish reading the webpage, they forget to go back and like or reply.”
He emphasized that this user flow prevents X’s system from receiving a clear signal about whether the content is valuable, which in turn weakens the platform’s recommendation algorithms. The new interface is designed to fix this signal distortion problem.
Still, many remain skeptical that such an interface tweak alone will solve X’s engagement issues. The platform has previously faced accusations of throttling traffic to certain news outlets and rival platforms such as Threads, while Elon Musk himself has publicly remarked that links “don’t get much attention.”
Bier concluded by advising creators to ensure that their posts are compelling on their own—capable of standing independently—rather than relying solely on the link they contain. Ultimately, he reiterated, “the content itself remains the key.”
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