AI-Powered ‘Buy for Me’ Feature Turns Amazon App Into Personal Shopping Assistant

Amazon has recently announced the testing of a new feature called “Buy for Me,” a button within its mobile app that allows users to delegate shopping tasks to an AI-powered agent, streamlining the purchasing process.

Powered by Amazon’s proprietary AI model, Nova, the “Buy for Me” function enables users to effortlessly purchase items via the Amazon app — including products not sold directly by Amazon, but offered through third-party websites.

Currently, the feature is available only in beta to users within the United States and is limited to Amazon’s shopping app for iOS and Android platforms. At launch, “Buy for Me” supports only a selection of brands, though Amazon anticipates expanding its reach once more data has been gathered from early user experiences.

When a user browses and selects an item that supports the feature, tapping the “Buy for Me” button opens the checkout page. After verifying the necessary information, the AI agent handles the transaction, sparing the user from manually entering personal details such as name and shipping address. Once the purchase is complete, users can track the delivery status directly through the Amazon app.

Despite the convenience, the “Buy for Me” function does come with limitations. For example, should users need to process a return or contact customer support, they must do so through the original third-party retailer. Additionally, tracking delivery status is available only for purchases completed via the “Buy for Me” option.

From a user experience perspective, the feature significantly reduces the complexity of shopping across multiple third-party websites. It also minimizes the need to share personal data across various platforms, potentially positioning the Amazon app as a centralized consumer gateway. However, it remains unclear whether Amazon intends to charge additional fees or earn commissions through transactions made with the “Buy for Me” button, potentially transforming the feature into a new revenue stream.

Related Posts:

• Some U.S banks ban the use of credit cards to buy cryptocurrency
• Russia blocks 1.8 million Amazon and Google cloud service IP addresses
• Kaspersky Lab’s Report Reveals Surge in Black Friday Shopping Threats