Android’s Call Screen Just Got a Major Upgrade: Meet Google’s New Calling Cards
Do Son 
Google has recently released Beta versions of its Contacts and Phone apps on Android, introducing a brand-new customizable Calling Card feature. This allows users to assign a unique visual style to each contact, so that incoming calls appear on the screen in a more personalized and expressive way.
The feature was first uncovered in July through an APK teardown by Android Authority, but it has now entered public testing. Unlike Apple’s Contact Poster interface on iOS—which follows a “set for yourself, shown to others” approach—Google has chosen the opposite path. Instead of designing one’s own calling card for others to see, Android users can create distinct calling cards for each individual contact, though they cannot design their own for outgoing calls.
In the Beta version of the Contacts app, a new prompt—“Try adding a calling card”—appears when viewing a contact’s details. From there, users can select a photo from the gallery or capture a new one with the camera, while also customizing the font and color of the contact’s name. This creates a highly personalized incoming call display, which takes over the entire screen whenever that contact calls, offering both greater visibility and a touch of fun.
The concept may feel familiar: Samsung has long offered a similar personalized contact card feature on its Galaxy devices. The key difference, however, is that Google is now building this functionality directly into its native Android apps, paving the way for broader adoption across multiple brands and devices, without depending on specific manufacturer interfaces.
At present, the feature remains in Beta testing, and requires installation of the Beta versions of both the Contacts and Phone apps. The timeline for its official rollout remains uncertain. Still, given the clear improvement it brings to the personalization of call experiences, it is expected that once stable, this feature will become a standout addition to Android’s everyday communication toolkit.
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