Finally! YouTube Adds ‘Hide’ Button for End-Screen Pop-Ups to Improve Viewer Experience
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In the past, one of the most frustrating experiences for YouTube viewers was having the ending of a video obscured by intrusive recommendation panels and subscription prompts before the content had even finished playing. While such design choices undoubtedly helped creators boost views and subscriber counts, they often felt disruptive to users who simply wanted to watch a video through to the end without interruption.
Addressing this long-standing annoyance, YouTube has finally introduced an improvement: a new “Hide” button that allows viewers to manually dismiss these end-of-video overlays.
The feature is now gradually rolling out across both the web and mobile interfaces. When recommendation panels or pop-ups appear at the end of a video, users can simply click the “Hide” button located at the top-right corner of the player to make them instantly disappear.
However, it is worth noting that this setting only applies to the current video. If similar prompts appear during the playback of the next video, viewers will need to click “Hide” again. In other words, YouTube has deliberately restricted this option to a per-video basis rather than allowing users to disable recommendations entirely—likely as a way to preserve overall watch time across the platform.
Though somewhat inconvenient by design, the change still marks a meaningful step forward for user experience. YouTube explained that the adjustment was made in direct response to community feedback, with the goal of enabling viewers to “focus on the content they’re watching.”
In addition to this new feature, YouTube has also refined its desktop interface. Previously, hovering the mouse over a video watermark would automatically trigger a subscription button. This behavior has now been removed, with the company reasoning that the main video page already includes a prominent subscription option, making the watermark prompt redundant.
According to official data, these changes have had only minimal impact on creators. YouTube emphasized that allowing viewers to hide end-screen prompts has reduced views generated from such overlays by less than 1.5%, while the removal of the watermark subscription button affected overall subscription sources by a negligible 0.05%.
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