Microsoft Makes Windows 10 Extended Security Updates FREE in Europe Due to Regulatory Pressure

The end of support for Windows 10 is now drawing very near. Microsoft has already introduced its paid Extended Security Updates (ESU) program, enabling both individuals and businesses that wish to continue using Windows 10 to receive ongoing security patches through subscription.

For personal and household scenarios, however, Microsoft has also provided several free options to obtain extended security updates—for example, by redeeming Microsoft Rewards points for licenses, or by acquiring them through Windows Backup or Microsoft OneDrive.

In the European market, Microsoft has announced that ESU will be offered free of charge:

“We are pleased to learn that Microsoft will provide a no-cost Extended Security Updates (ESU) option for Windows 10 consumer users in the European Economic Area (EEA). We are also glad this option will not require users to back up settings, apps, or credentials, or use Microsoft Rewards.

The enrollment experience for the Windows 10 Extended Security Updates (ESU) program may vary by region based on local market factors. In the European Economic Area, we’re making updates to the enrollment process to ensure it meets local expectations and delivers a secure, streamlined experience. Our goal is to support customers and provide them with options as they transition to Windows 11, with uninterrupted access to critical security updates. ESU enrollment will begin rolling out to Windows 10 customers in the EEA in early October, with coverage available beginning October 15, 2025. The latest Windows update is required to enroll in ESU.”

In simple terms, this means that in most European countries, users will not need to navigate complex registration procedures. Currently, Microsoft only requires that users sign in with a Microsoft account—logging in at least once every 60 days—to obtain or renew their ESU license.

If a device acquires an ESU license while signed into a Microsoft account but then remains unsigned for more than 60 days, the license will be automatically revoked until the user logs back in and rebinds the device.

Of course, in other regions, account login remains mandatory as well. Regardless of market, users must link a Microsoft account when applying for either free or paid ESU licenses; PCs relying solely on local accounts cannot directly request a license from Microsoft.

Related Posts:

• Windows 10 ESU Program: A Lifeline for Holdouts, But at What Cost?
• Still on Windows 10? Microsoft Is Rolling Out Your Last Chance for Security Updates
• Windows 10 Users Get Free ESU: Microsoft Offers 1 Year of Security Updates via Backup or Rewards
• Microsoft Pushes Windows 11 Upgrade Over ESU: Highlighting AI, Security, & Speed Ahead of Win10 EOL
• Microsoft Edge Gets Three More Years of Security Updates on Windows 10