The Mozilla Foundation has endured a period of pronounced turbulence in recent years. Initially led by Mitchell Baker—one of the last figures from the Netscape era, serving as both chair and CEO—Mozilla later saw Baker step down from the chief executive role amid compensation-related controversy. She was succeeded by board member Laura Chambers as CEO.
Even under Baker’s leadership, Mozilla was already undergoing layoffs and restructuring. Chambers continued down the same path after taking over, yet her title remained that of an interim CEO, with the foundation repeatedly stating that it was still searching for a permanent leader.
That search has now concluded. Mozilla’s new permanent CEO is Anthony Enzor-DeMeo, whose stated ambition is to transform Firefox into a modern, AI-powered browser, integrating both open-source and proprietary models to help users work more efficiently.
In an official blog post, Enzor-DeMeo acknowledged that artificial intelligence has contributed to a growing erosion of trust—but argued that this very turbulence presents an opportunity for Mozilla. What users increasingly need, he wrote, is a technology company they can genuinely trust. Mozilla, with its long-standing commitment to defending consumer rights and protecting user privacy, positions itself as precisely that kind of organization.
On AI specifically, Enzor-DeMeo made it clear that Mozilla has no plans to train its own models in the near term. Instead, beginning next year, Firefox will introduce an AI mode that allows users to choose among different models and products. Mozilla, he emphasized, has no incentive to promote any single model over another.
As a result, Mozilla intends to experiment with a broad range of models—open-source, open, and proprietary alike. Some proprietary models will be hosted on Mozilla’s own cloud infrastructure, meaning that users may eventually be able to access services such as GPT, Claude, or Gemini directly within Firefox.
Notably, Enzor-DeMeo has already spent a year at Mozilla, where he led the Firefox development organization. His elevation to CEO signals a renewed focus by Mozilla’s board on the browser itself.
Firefox currently counts roughly 200 million monthly active users, compared with Chrome’s estimated 4 billion. Mozilla’s foremost priority remains building the best possible browser. Enzor-DeMeo stressed that the browser is still the foundation’s core business, and that future products are likely to remain closely tied to it—such as the Mozilla VPN service slated to launch next year.
Firefox’s single most important revenue source remains its search partnership with Google, which pays Mozilla for setting Google as the default search engine. Enzor-DeMeo has repeatedly underscored Mozilla’s commitment to an open web, while also acknowledging the urgent need to develop new business models.
Advertising is currently a crucial and growing part of Mozilla’s revenue. By contrast, content aggregation businesses—such as MSN-style news feeds—are not a priority under Enzor-DeMeo’s leadership. Reducing dependence on Google and diversifying revenue streams is the foundation’s central strategic objective.
That goal, however, is far from easy. Over the past few years, Mozilla has launched multiple proprietary products in an attempt to generate income, but most have struggled to gain traction or have quietly faded away. A subscription-driven model, without relying heavily on advertising, has proven particularly difficult for the foundation to sustain.
Many Firefox users are drawn to the browser for its privacy protections, minimal advertising, and clean, uncluttered design. Mozilla’s push toward an AI-enabled browser has therefore met resistance from some quarters, with critics arguing that it risks making Firefox bloated and overly complex.
Such concerns are widespread, though it remains unclear whether they reflect the views of a majority of Firefox users. Even so, the shift may alienate some long-standing loyalists. From Mozilla’s perspective, however, leveraging AI and related services to attract new users and defend market share may ultimately outweigh the risk of losing a portion of its existing base.