OpenAI is reportedly considering the use of ChatGPT’s memory feature to deliver targeted advertisements. The memory function allows users to preconfigure personal background information, enabling ChatGPT to craft more contextually aware and tailored responses with each interaction.
However, since the memory may contain detailed personal and contextual data, it could also be leveraged for personalized advertising. Such information is inherently precise—potentially far more accurate than the behavioral data typically gathered through cookies or other tracking methods employed by conventional ad networks.
Of course, users retain the option to disable the memory feature to opt out of targeted advertising. Yet, doing so would diminish the contextual relevance of ChatGPT’s responses, requiring users to manually reintroduce background details whenever they seek more accurate answers.
Moreover, OpenAI has reportedly hired several former Facebook employees to work on advertising-related initiatives. An internal Slack channel dedicated to ex-Facebook staff suggests that these recruits may be tasked specifically with developing OpenAI’s advertising systems.
At present, ChatGPT has already begun integrating advertisements, though in a limited form. Currently, ads appear contextually within responses based on the user’s queries. With the addition of memory-driven personalization, these advertisements could become even more precisely targeted to individual users.
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