Since the introduction of Galaxy AI with the Galaxy S24 series and its continued collaboration with Google, Samsung has steadily enhanced its artificial intelligence capabilities in subsequent models, including the forthcoming Galaxy S25 series. However, reports suggest that Samsung is exploring partnerships with AI technology providers beyond Google, in an effort to diversify and avoid overreliance on a single technological partner.
According to a report by Bloomberg, Samsung is considering incorporating additional AI collaborators into the Galaxy S26 series, slated for release next year—potentially shifting away from its current exclusive use of Google’s Gemini technology.
Choi Won-joon, President of Samsung Electronics’ Device eXperience (DX) division, previously indicated that the company maintains an open stance toward integrating alternative AI solutions. This suggests Samsung may not limit itself to a deepened partnership with Google, but could instead pursue broader collaborations to compensate for its own gaps in AI application development.
Current reports point to potential discussions with companies such as OpenAI and Perplexity, raising the possibility that the Galaxy S26 series will offer a richer and more diversified AI experience. This may include integration with OpenAI’s emerging AI agent services and Perplexity’s intelligent search capabilities.
Meanwhile, Samsung has repeatedly emphasized that Galaxy AI features will remain free of charge through 2025. This implies a likely transition to a paid usage model beginning in 2026, which could alter the terms of its partnership with Google—unless further negotiations extend the current arrangement.
Nevertheless, Samsung’s ongoing efforts to seek external AI collaborations underscore the limited progress of its in-house AI initiatives. Despite the earlier unveiling of its proprietary Gauss AI model, which supports Korean, English, and Mandarin and can be deployed both on-device and in the cloud, its current use remains confined to relatively basic functions such as real-time translation and image generation. Even Samsung’s own digital assistant, Bixby, has received scant mention in recent developments.
Should Samsung follow through with its previously hinted launch of a tri-fold smartphone by the end of this year, there may yet be a significant leap in AI integration ahead of the Galaxy S26’s official debut—potentially positioning the new flagship to showcase a more comprehensive suite of AI-powered features.
On the hardware front, following the announcement of a sleeker, lighter Galaxy S25 edge model, industry speculation suggests Samsung may discontinue the Plus variant—originally aimed at users seeking larger displays—and instead promote the edge variant as its successor. The flagship Ultra variant is expected to remain the cornerstone of the premium lineup. Additionally, Samsung may reintroduce a dual-chip strategy, offering both Exynos and Qualcomm processor variants to cater to different regional markets.
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