Both Apple’s App Store and Google’s Play Store currently prohibit developers from directing users to make payments through external methods. The core reason lies in the platforms’ commission structures — whenever a user completes a purchase within the app, Apple and Google each take a percentage of the transaction. Allowing external payment options would effectively undermine their ability to collect these commissions.
In response, EPIC Games brought lawsuits against both companies. While the courts ultimately ruled against Apple and Google, the outcomes differed in impact. Apple’s loss had relatively minor consequences, whereas Google faced greater disruption due to the open nature of the Android ecosystem.
As a result of the injunction, Google has now opened its app store to external payment methods in the U.S. market. Developers can fully bypass Google Play’s billing system and direct users to external payment channels — meaning they are no longer required to pay steep commissions to Google and can, in turn, offer users lower prices.
According to Google’s updated developer policy page, developers may also guide users to download apps through alternative sources outside of Google Play. However, the company emphasized that these changes apply exclusively to the United States, as they reflect the scope of the U.S. District Court’s jurisdiction and do not extend to other regions.
The court order is set to expire on November 1, 2027, and Google has made clear that the policy shift is merely a temporary compliance measure. The company continues to appeal the ruling, and if it ultimately prevails and overturns the decision, all conditions will revert to their prior state.
Nonetheless, Google retains contingency strategies similar to Apple’s — even if developers use external payment methods, Google could still impose supplementary service fees, such as for identity verification or security compliance, thereby offsetting revenue losses caused by the reduction in commission-based income.