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Following a court ruling that found Apple had willfully violated market competition laws and granted Epic Games’ recent motion to enforce an injunction, Apple has been compelled to revise its App Store guidelines within the United States. The updated policies now permit external links to third-party payment platforms. In response, as previously indicated, Apple has filed an appeal with the U.S. Court of Appeals for the Ninth Circuit, seeking to overturn the decision handed down by the U.S. District Court for the Northern District of California.
Previously, Judge Yvonne Gonzalez Rogers of the Northern District Court determined that Apple’s conduct constituted anti-competitive behavior and interference with market pricing. The ruling ordered Apple to cease restricting alternative in-app payment options, thereby preserving users’ rights to transact via third-party services.
Under the new court directive, Apple is prohibited from imposing fees or commissions on purchases made outside of its apps. Furthermore, the company may no longer require developers to report, monitor, track, or audit such external transactions. It is also barred from preventing developers from communicating with users outside the app, and from imposing limitations on the language, button styles, link placement, design, or use of dynamic links (such as directing users to specific product pages).
Following the court’s approval of Epic Games’ injunction, Apple has already revised its U.S. App Store guidelines, lifting restrictions on button design and the use of external links within apps.
Under the revised guidelines, developers are now free to incorporate buttons and external links that lead users to outside promotional campaigns and third-party payment options. This move is intended to provide users with greater flexibility in payment methods and to empower content providers with enhanced freedom to market their promotional activities.
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