AMD GPU Prices to Increase by at Least 10% in 2026 Due to Surging Memory Costs
Do Son 
Earlier reports suggested that AMD was preparing to raise graphics card prices due to surging memory chip costs. Now, AMD has formally notified its partners that beginning in 2026, the price of AMD GPUs will increase by at least 10%. Partners will be required to purchase GPU dies and memory at the new rates, after which the added cost will inevitably be passed on to consumers once the finished graphics cards reach the market.
The most apparent reason for the price hike is the sharp rise in memory chip prices. For AMD, GPU die supply remains relatively stable, but soaring memory costs have driven up the overall expense of manufacturing graphics cards — particularly the GDDR family of high-performance memory, which has seen even more dramatic price inflation.
Some observers, however, argue that both AMD and NVIDIA are deliberately restricting production to keep prices elevated. At present, both companies are heavily focused on data-center-class GPUs for the booming artificial intelligence market. These GPUs command extraordinarily high prices and face overwhelming demand, making them vastly more profitable than consumer graphics cards. As a result, manufacturing capacity for gaming GPUs is naturally constrained.
Sources indicate that AMD’s stated increase is “at least 10%,” meaning 10% is merely the minimum with no defined ceiling. This suggests AMD could impose further increases in the future. Nonetheless, analyst Dan Nystedt believes that 10% will likely be the final figure and that AMD is unlikely to push additional price hikes in the near term.
Naturally, AMD will not be the only company adjusting prices. Owing to memory shortages, NVIDIA is reportedly delaying the launch of the RTX 50 Super series. And given that NVIDIA’s primary chips now go to data centers — generating enormous profit — the company has little incentive to reduce margins on GPUs aimed at gamers.
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