Galaxy S25 Edge Breaks Sales Records in Europe, Outselling All Previous Plus Models

According to data from market research firm Counterpoint, Samsung’s newly launched lightweight smartphone, the Galaxy S25 Edge—officially available since late May—has already surpassed the first-week sales figures of all previous Plus-series models released since the Galaxy S21 Plus in Western Europe. This strong debut could potentially reshape Samsung’s strategic direction for its flagship Galaxy S series.

As seen across most markets, consumers purchasing Samsung’s Galaxy S series tend to opt for either the standard base model or the fully equipped, premium-tier Ultra variant. The Plus models, often caught in between, have historically underperformed in terms of sales.

However, the introduction of the Galaxy S25 Edge, positioned as a flagship yet emphasizing a slimmer form factor, may serve to revitalize the lineup’s commercial appeal. It not only fills the gap between the standard and Ultra models but might also influence future product planning within Samsung’s high-end smartphone portfolio.

This scenario mirrors Apple’s own experience. While Apple once replaced its iPhone Plus models with the smaller iPhone mini, the Plus branding eventually returned. Nonetheless, customer preference largely remained with standard iPhones or the high-end Pro models, leading to lackluster sales for the Plus line. Industry whispers now suggest Apple might replace it with the slimmer iPhone 17 Air.

As for the Galaxy S25 Edge, whether it can truly alter Samsung’s strategic roadmap remains uncertain. Despite the considerable investment Samsung has made into this sleek device, many in the industry believe the S25 Edge could merely be a testbed—a precursor for refining the design of upcoming foldable phones such as the Galaxy Z Fold7 and Galaxy Z Flip7. With Chinese manufacturers like Vivo, OPPO, Honor, and Huawei racing to release ever-slimmer foldables, Samsung may be aiming to sharpen its competitive edge.

Samsung has yet to confirm whether the Galaxy S25 Edge will become a mainstay in its product lineup. It remains unclear if the forthcoming Galaxy S26 series will include another Edge-branded model. Should Samsung decide to replace the Plus model with the Edge variant as a standard offering, the S25 Edge could be elevated to flagship status in future releases.

In the broader competitive landscape, even if Apple introduces the iPhone 17 Air as a permanent addition to its lineup, Samsung’s Galaxy S25 Ultra and Edge variants still lag behind the iPhone 16 series in overall sales. The inclusion of the Edge model may narrow the gap—but not eliminate it.

Samsung also faces intensifying competition in the foldable smartphone space. The upcoming Galaxy Z Fold7 and Z Flip7 will contend with an influx of foldables from Chinese brands globally. Compounding the pressure, Apple is rumored to be developing not only the iPhone 17 Air but also its first foldable iPhone, expected to debut in 2026—leaving Samsung little room for complacency.

In response, the tech world anticipates that Samsung will unveil a tri-fold device—reportedly dubbed the “Galaxy G Fold”—at the next Galaxy Unpacked event. This innovation could emphasize Samsung’s technological superiority over rivals. However, whether it will resonate with consumers remains dependent on how the competitive dynamics of the smartphone market unfold.

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