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The Mozilla Foundation recently announced on its official blog that it will adopt a diversified approach to increasing revenue, including but not limited to investing in privacy-respecting advertisements as a means of short-term revenue growth. In essence, this indicates that Firefox is ultimately pivoting towards an advertising-driven model.
It now appears that Mozilla is actively preparing for its foray into the advertising business, as Firefox has released its latest terms of use and updated privacy notice. Within these updated terms, Firefox explicitly states that it will collect information uploaded and entered by users.
The Terms of Use state: “When you upload or input information through Firefox, you hereby grant us a nonexclusive, royalty-free, worldwide license to use that information to help you navigate, experience, and interact with online content as you indicate with your use of Firefox.”
Notably, while Mozilla does not explicitly state that it collects user data for advertising purposes, users are not given an opt-out option. Simply using Firefox means accepting these terms, thereby granting Firefox permission to collect and utilize uploaded and entered information.
From a legal perspective, the phrasing in Firefox’s Terms of Service is particularly noteworthy. For instance, if you are a musician and upload a song to a website using Firefox, the agreement theoretically grants Mozilla the right to use that song as well.
Moreover, in its Privacy Notice, Mozilla explicitly states that it will collect unique identifiers (often referred to as digital fingerprints) and browsing data for the purpose of promoting its services—a statement that clearly aligns with an advertising-based business model.
Given Mozilla’s increasing focus on advertising revenue, the collection of user data for targeted advertising seems inevitable. For those still using Firefox, this raises an important question: Should they consider switching to another browser? Unfortunately, in today’s landscape, there aren’t many viable alternatives left.
