TikTok Takes Aim at Appearance-Altering Filters and Underage Users in Latest Safety Push
In a move driven by both legal pressures and growing concerns about the impact of social media on young people, TikTok has announced new measures to restrict the use of appearance-altering filters for users under 18 and intensify efforts to combat underage use of the platform.
This announcement comes as TikTok faces lawsuits in 14 U.S. states alleging that the platform has contributed to mental health issues among teenagers. While the effectiveness of these new measures remains to be seen, they represent a significant step by the company to address these concerns and potentially mitigate harm.
Restricting “Appearance” Filters for Teens
TikTok will be limiting access to certain visual effects that significantly alter a user’s appearance for those under 18. This includes filters that drastically change facial features, smooth skin, or promote unrealistic beauty standards.
“We are rolling out the following changes globally to effects in the coming weeks: Age restricted effects: restricting the use of some appearance effects for teens under 18,” states the company’s newsroom announcement.
In addition to restricting access, TikTok plans to provide more detailed information about how these filters alter appearances, giving users a clearer understanding of their impact. The company will also update its guidelines for creators within its TikTok Effects House platform, encouraging them to be more mindful of the potential impact of their creations.
Combating Underage Use with Machine Learning
TikTok is also stepping up its efforts to address the issue of users under the age of 13, who are prohibited from using the platform. The company claims to remove approximately six million accounts monthly that it suspects belong to underage children.
To enhance accuracy in identifying these accounts, TikTok is testing a new machine learning system. This technology is designed to detect accounts potentially belonging to users under 13 and flag them for review by human moderators. This system will be initially tested in the United Kingdom.
Global Rollout and Uncertain Impact
While the machine learning system will be tested in the UK, the restrictions on filters and updated content creation guidelines will be rolled out globally in the coming weeks.
It remains to be seen how effective these measures will be in mitigating the potential negative impacts of appearance-altering filters and preventing underage use of the platform. However, these changes signal a growing awareness within the tech industry of the need to prioritize user well-being, especially for younger audiences.
