Ddos 
Google published a new blog post detailing its plans to incorporate sponsored content and advertisements into its AI-driven search experience. The AI-powered mode, now fully rolled out for users in the United States, provides an AI-generated summary at the top of search results, eliminating the need for users to manually sift through individual webpages.
Traditionally, Google Search displayed sponsored ads above organic results. However, with the new AI overview occupying that prime real estate, the visibility of conventional ad placements has significantly diminished. As a compensatory measure, Google has begun integrating advertisements directly within the AI summaries.
Sponsored ads will now appear more prominently within the AI-generated responses—seamlessly embedded at the bottom of the AI overview.
The presentation of these ads varies across platforms. On desktop, shopping-related ads are displayed in a horizontal carousel beneath the AI summary. On mobile, the ads appear as individual cards, also located at the bottom of the AI section.
These formats are designed for seamless integration, ensuring that users who read through the AI overview inevitably scroll down to encounter the sponsored content. While Google has yet to disclose performance metrics, the immersive placement is expected to deliver solid conversion rates.
According to Google, ads will be inserted into the AI overview only when they are contextually relevant to both the query and the AI-generated response. These sponsored elements will be clearly labeled to distinguish them from organic content or AI-generated answers.
In fact, for advertisers, this shift may yield even better outcomes. Google’s use of broad match targeting allows ads to reach potentially interested users more effectively—perhaps even outperforming the traditional top-of-page ad slots.
Interestingly, a previous survey by consumer insights platform CivicScience painted a more cautious picture. It found that 36% of U.S. adults expressed apprehension about the convergence of artificial intelligence and advertising, stating that if a brand uses AI in its ads, they would be less inclined to purchase that brand’s products.
Currently, the new ad formats primarily include search and shopping ads, initially launched on desktop in the U.S. Following the testing phase, Google intends to expand the rollout to select countries and regions on both mobile and desktop—though for now, the feature remains limited to English-language queries.
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