Ddos 
Google is accelerating the monetization of its AI-powered search experience and has begun testing the insertion of advertising content within the “AI Mode” results generated by the Gemini model.
Based on the observed interface, these ads currently appear at the bottom of the AI Mode output. Although the links are labeled as “Sponsored,” their visual style closely resembles the organic links produced by the chatbot, making them nearly indistinguishable at a glance.
At present, users appear to have no ability to hide these sponsored links — a notable departure from traditional Google Search, where sponsored results can be pushed out of view simply by scrolling.
In response to these findings, a Google spokesperson clarified that this is not a new initiative but rather part of a series of ongoing experiments the company has been conducting over the past several months.
Google also emphasized that there are no immediate plans to fully integrate ads into AI Mode, and that the system currently prioritizes the display of organic results.
Despite the understated tone from Google, analysts note that the high operational costs of AI make advertising-based monetization all but inevitable.
Reports suggest that the AI industry is rapidly entering a phase of “enshittification,” and the era in which users enjoy AI services for “free” may be coming to an end. For example, X recently announced the introduction of ads into its search results, and OpenAI is reportedly recruiting talent as it explores transforming ChatGPT into an advertising platform.
Meanwhile, the substantial cost of running these systems has become a looming concern. OpenAI’s newly launched video-generation model, Sora, is estimated to require nearly $15 million per day in compute expenses. Even if premium tiers help offset some of the cost, the overwhelming majority of users continue to rely on free access — making an ad-supported future for AI services appear not only likely, but unavoidable.
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- Microsoft to Pay Publishers for AI Content in New Pilot Program
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