Ddos 
After recently announcing the expansion of its “AI Mode” search feature to more than 180 countries and regions—along with new restaurant reservation and ticket-booking functions—Google has now revealed that the service will support additional languages. What was once limited to English interactions will now extend to Japanese, Korean, Indonesian, Hindi, and Brazilian Portuguese, marking a significant step toward both the globalization and localization of AI-driven search, while bringing this experience into the everyday lives of non-English-speaking users.
The “AI Mode” search feature first entered public testing in March of this year and was fully rolled out in the United States in May, later expanding to the UK and India. According to Google’s data, AI Mode has since reached more than 180 markets worldwide, but until now, it had only been available in English. This expansion into more languages is designed to anchor the service more deeply within diverse native-language environments.
Hema Budaraju, Vice President of Product Management for Google Search, emphasized that to make AI search “truly global,” it is not enough to simply translate text; the system must develop a more nuanced understanding of local information. By integrating the Gemini 2.5 Pro model and multimodal reasoning capabilities, Google aims to deliver responses more attuned to regional needs, spanning local news, frequently asked questions, and cultural context.
This demonstrates that Google is not merely “translating” English-language AI interactions into other languages, but actively seeking to understand the unique information ecosystems and user behaviors of each market. For example, search in Japan and South Korea often depends heavily on high-density local news and forum content, while in Indonesia and India, the emphasis falls more on e-commerce and social media integration.
Google has previously claimed in public forums that since the launch of AI Overviews and AI Mode, web traffic driven by search has remained “relatively stable,” even insisting that “search continues to fuel a thriving web.” Yet in court filings submitted more recently, the company’s lawyers admitted that the “open web is rapidly declining”—highlighting a stark contrast between its public messaging and legal positioning.
With expanded language support, pressure will likely mount on local media and publishing industries. As more users receive direct answers on search pages, traffic may become increasingly difficult to redirect to original content sources. For many media outlets in Asian markets that depend heavily on ad-driven revenue, survival may hinge on adapting SEO strategies or incorporating generative AI to assist in content production.
Although Traditional Chinese is not yet included in this update, Google’s prioritization of Japanese, Korean, and Indonesian underscores Asia’s importance as a battleground for AI search. In Taiwan, for example, users can currently only experience the feature in English—but if Chinese-language support is introduced, it would likely transform patterns of information consumption while disrupting existing traffic flows for local media and content industries.
In sum, the cross-lingual expansion of Google’s AI Mode represents a new stage in the globalization of AI-driven search. Should the Chinese market be added next, it would directly reshape the content ecosystem across Asia, while delivering a far more localized AI experience for users.
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