Ddos 
OpenAI’s AI video creation tool Sora has ignited legal controversy following the debut of its new “Cameo” feature, which allows users to insert personal likenesses into AI-generated videos. According to a report by Reuters, the celebrity video platform Cameo, known for offering personalized short videos from public figures, has officially filed a lawsuit against OpenAI, alleging that the use of the name “Cameo” constitutes a serious trademark infringement.
In its filing, Cameo used forceful language, accusing OpenAI of “willfully misappropriating an established and federally registered trademark” and of “blatantly disregarding the obvious likelihood of consumer confusion,” thereby inflicting “irreparable harm” on Cameo’s brand and trademark rights.
Cameo CEO Steven Galanis stated that the company had attempted to resolve the dispute “amicably,” but OpenAI’s refusal to cease using the name left them with no choice but to pursue legal action.
OpenAI’s Response: “No one can own the word ‘Cameo.’”
In response, an OpenAI spokesperson said the company is reviewing the complaint but “disagrees that anyone can claim exclusive ownership of the word ‘cameo.’”
At the heart of the trademark dispute lies a potential overlap and confusion between the two companies’ services. Cameo’s core business enables customers to pay (typically between $30 and $600) for personalized video messages recorded by celebrities such as Jon Gruden or Lisa Vanderpump.
By contrast, OpenAI’s Sora “Cameo” feature allows users to embed their own likeness—or others’—into AI-generated videos. The complaint further alleges that OpenAI has gone beyond mere naming infringement, claiming the company is “using deepfake likenesses to offer its own celebrity cameo services,” specifically referencing figures such as Mark Cuban and Jake Paul.
The filing states: “Users seeking personalized celebrity videos may now either use the plaintiff’s Cameo platform to receive an authentic, customized message from a real celebrity—or use Sora’s ‘Cameo’ feature to create an AI-generated, ‘highly realistic’ imitation.”
Since its launch, Sora has faced ongoing scrutiny over the legality of its training data, including questions about potential unauthorized use of copyrighted materials, such as anime content, deceased individuals, and other protected sources. The current trademark lawsuit adds yet another layer of uncertainty to OpenAI’s rapidly expanding operations.
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