Samsung has officially announced the launch of its Samsung Internet web browser for Windows 10 and Windows 11, extending its acclaimed mobile browsing experience to desktop users. The browser supports cross-platform synchronization for bookmarks, browsing history, and autofill data, and is widely regarded as a key strategic move in Samsung’s growing participation in the AI browser race, advancing its broader vision of “ambient AI.”
According to Samsung, the Windows version of Samsung Internet offers seamless synchronization across devices, enabling users to access their bookmarks, browsing history, and autofill data effortlessly. The company also emphasized that the browser was designed with privacy and security as top priorities, featuring tracker blocking, a privacy dashboard, and other protective tools as standard.
This is not Samsung’s first attempt to bring its browser to the Windows ecosystem. In fact, Samsung Internet briefly appeared on the Microsoft Store in 2024 before being quietly removed. Its renewed release this time, however, clearly reflects a more deliberate and strategic approach.
Samsung’s return to the Windows platform appears to go far beyond simple synchronization. In its announcement, the company hinted at a deeper ambition, describing Samsung Internet’s evolution “from a browser waiting for input to an integrated AI-driven platform.”
This move positions Samsung as a serious contender in the rapidly intensifying AI browser competition. Recent months have seen the emergence of numerous AI-powered browsers, including OpenAI’s ChatGPT Atlas, Microsoft’s Edge with Copilot mode, and Perplexity’s Comet. For Samsung to secure a foothold in this fast-evolving space, expanding its software ecosystem to desktop environments is both strategic and inevitable.
Samsung stated that this cross-platform browser will play a central role in realizing its vision for ambient AI — an ecosystem where the system anticipates user needs and delivers personalized, context-aware assistance.
The Windows version of Samsung Internet is currently available through a beta testing program, supporting Windows 11 and Windows 10 (version 1809 and above). Interested users can register via the official product page.
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