Apple has announced the launch of a new App Store Mini Apps Partner Program, offering reduced fees for developers of miniature applications that provide services within larger apps. Under this initiative, eligible developers will see their In-App Purchase commission rate cut in half—from the current 30% to 15%.
“Mini Apps” refer to self-contained experiences embedded within a larger host application, often presented in the form of web-based games. Although Apple has permitted such experiences for years, it was only last year that the company formally allowed Mini App developers to support their own in-app purchase systems.
To qualify for the reduced 15% fee tier, developers must meet several additional technical requirements:
- Cross-device support: Mini Apps must function on both iOS and iPadOS.
- API integration: Developers must implement Apple’s Advanced Commerce API.
- Age-range declaration: Mini Apps must adopt the Declared Age Range API, which Apple stresses is necessary to prevent underage users from bypassing a host app’s parental controls by accessing content rated for older audiences.
Apple’s commission structure has long been a point of contention, with the company facing mounting pressure from regulators worldwide to revise its policies and demonstrate that the App Store does not engage in monopolistic or anti-competitive practices.
The company’s App Store rules have undergone multiple revisions this year. Alongside the nearing conclusion of its legal battle with Epic Games, Apple has amended several guidelines, including new allowances for external payment options.
This latest fee reduction for Mini Apps is widely seen as another gesture of goodwill—an attempt by Apple to reassure developers and regulators while still maintaining control over its broader ecosystem.