
French luxury brand Dior recently sent SMS notifications to its customers in China, disclosing a data breach incident. On May 7, 2025, Dior China detected unauthorized access to a portion of its customer data by external actors. However, the company did not disclose the scale or extent of the breach.
Luxury giant Dior reportedly suffered a data leak following a suspected cyberattack, exposing sensitive customer information in its China division.
The customer data collected by Dior in China primarily includes names, gender, phone numbers, email addresses, mailing addresses, purchase history, preferences, and other details voluntarily provided by customers. Notably, the accessed data does not contain any financial information, such as credit card numbers or bank account details.
Dior has since engaged cybersecurity experts to investigate the matter and has reported the incident to the appropriate regulatory authorities. Preliminary findings indicate that Dior’s database was accessed without authorization, and it is highly likely that the attackers have exfiltrated customer-related information.
Given that the database has been compromised, the most straightforward way for hackers and downstream criminal networks to exploit the breach is through the leaked phone numbers. Bad actors may impersonate Dior to contact customers under the guise of promotional messages or calls in order to defraud them.
Dior advises customers to remain vigilant regarding any suspicious communications — including text messages, phone calls, or emails. Users are urged not to click on unfamiliar links or disclose sensitive information such as verification codes or passwords. If a message claims to be from Dior, customers should verify its authenticity by contacting Dior’s official customer service.
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