OpenAI’s newly launched short-video platform “Sora,” which enables users to generate audiovisual content directly through AI, has achieved a remarkable milestone — surpassing one million downloads in less than five days, outpacing even ChatGPT’s initial growth rate upon release. According to Bill Peebles, the product lead for Sora, the platform is currently available only in North America and operates on an invitation-only basis, yet it has already sparked an extraordinary wave of downloads in record time.
Described by many as an “AI-powered TikTok,” Sora allows users to input a simple text prompt, from which the Sora 2 model automatically produces a ten-second video clip. The platform features an infinitely scrolling interface similar to TikTok or Instagram Reels, but with a crucial distinction — all videos are entirely AI-generated rather than filmed and uploaded by users.
Another standout feature, the “Cameo Mode,” lets users upload their own likenesses and, upon granting permission, generate AI-driven videos that feature themselves (or others). This fusion of generative imagery with personal identity has ignited both fascination and controversy.
Since the platform’s safeguards remain limited, some users have already produced AI-generated clips featuring OpenAI CEO Sam Altman and copyrighted characters such as Pikachu, prompting serious questions from the entertainment industry regarding the provenance of Sora’s training data and its licensing practices.
In response to growing concerns, OpenAI has swiftly rolled out an update granting users more precise control over how their likenesses can be used within Sora. The company also announced plans to introduce tools that allow rights holders to determine whether and how their intellectual property can be referenced by the model.
Although these features were not available at launch, OpenAI emphasized its ongoing commitment to strengthening protections for both users and creators.
Still, Sora’s true active-user count remains uncertain. Given its invitation-only access, many may have downloaded the app without engaging with it. Nevertheless, judging by its soaring popularity, OpenAI’s strategic bet on the AI-driven video content ecosystem appears to be rapidly taking shape.
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